In 2019, the company fully utilized the favorable opportunity of Hefei City establishing a national-level cross-border e-commerce comprehensive pilot zone, implementing a series of measures to promote the development of its cross-border e-commerce business. It established nine dedicated cross-border e-commerce business segments, strategically positioned itself in the e-commerce market, and promoted the transformation of international trade models.

The company signed strategic cooperation agreements with multiple overseas suppliers, exclusively representing a range of high-quality imported goods, including well-known brands of wine, honey, olive oil, and snack foods. It also adopted the O2O (online-to-offline) concept, establishing an advanced model of online purchase and offline experience.

The company collaborates with leading global cross-border e-commerce platforms such as Amazon, AliExpress, and Wish to establish online sales models for export trade, including B2B and B2C. It operates and acts as an agent for various export businesses, covering a wide range of products including construction machinery, textiles, arts and crafts, hardware tools, home appliances, sports and outdoor products, footwear, bags, clothing, clothing accessories, leather goods, office supplies, home furnishings, home security products, furniture, kitchenware, auto parts, car accessories, electronic products, smart digital products, cosmetics, personal care products, and accessories.